The work of Lorraine Wild could be said to fall into a unique class
of design that is so subtly brilliant you might not even notice. A
driving force during the post-modernist movement, Wild
advocated for a departure from modernism. Her work expressed
a general distrust for grand theories or ideologies, as well the
problematic notion of what constituted “art,” but did so in a
matter much less in your face about it than say, a David Carson.
But although her work was relatively quite structured in
comparison to other post-modernists of her time, it’s the little
rules she breaks so quietly through which her true brilliance
shines through. And it’s always subtle.
The more and more that I studied Lorraine's work, the more I
caught myself thinking “man, I can’t believe how much of this
stuff I missed the first time.” So when the time came for me to sit
down and consider how I should go about structuring the look
and feel of this book, I began my ideation process by printing out
a collection of examples of Lorraine’s work and started pulling
out each and every one of the subtle—yet deliberate—details or
nuances that I could find. I drew in grids, guidelines and margins.
I overlaid wireframes. I highlighted copy that broke out of the
grid. I drew connections where type intersected image. All in all,
this began to shift the focus away from the structure of the grid
and towards where it was being broken, establishing a new but
interesting visual vocabulary that would become the over-
archiving concept for the book’s design.
Ultimately, the final result became not so much an homage to
Lorraine’s unique style of design, but rather an (admittedly) over-
the-top depiction of the structures that exist behind a final pro-
duct; a behind-the-scenes if you will, intent on shining some light
on the “unseen” choices and calculations that designers make
constantly throughout the design process.
The content featured in this publication is self-authored and
includes a biographical account of Lorraine Wild’s career as a
designer, a concise history of the Post-Modernism movement,
and my own closing commentary.