A couple weeks ago i saw a post on Instagram where an old
friend was expressing her displeasure after receiving numerous
unsolicited emails — she posted a photo of her junk mail folder,
with the location marked as “Starbucks.” She had simultaneously
spoken out for privacy and given it away all at once. I’ve noticed a
lot of this kind of thing recently. People want their information to
be kept private, but whine when services aren’t free. The newly
emerging popularity of the "freemium" model has been great on
our wallet, but is costing us in new ways.

Our personal data has become more valuable than physical
currency; it reveals how we think, what we want, and how we're
likely to behave. By tracking our personal info and online activity,
companies can predict how we're likely to behave, and target us
directly with personalized content and promotions. But how
much do they really know? Can personal identity and individuality
truly be boiled down to quantifiable data? How close is our digital
identity to our physical identity?

Intergram is an exploration of just that — a social media media
page for our digital footprint. It works by collecting the ads
specifically targeted towards an individual as they browse the
internet, then consolidates them together into a “feed.” This data
not only reveals how much marketers know about you — but how,
when, and where they found it out. You’re likely to be surprised by
how accurately you’ve been profiled, but isn’t there more to a
person than data?

[ view github repository ]
[ view process work ]